Let me tell you one of the most common mistakes made when advertising. Something so catastrophic, it has the power to prevent any future sales.
If you want to get better than 99.99% of businesses out there, follow this advice.
Let’s imagine a scenario.
When you click to watch a youtube video, it is rarely the case that the description was the one that made you click in the first place.
Matter of fact, there’s a good chance that you don’t even remember the description at all.
The reason why you clicked on the video. Was because of the headline.
And for some reason… they suddenly disappear when it comes to advertising.
The Unnecessary Problem
Imagine you’re scrolling through Facebook. You see an interesting photo. But on top of it.
Is one big slab of text.
There's a high chance you're gonna skip past it. And forget about it entirely.
Most ads are just like this. Boring. Repetitive. And just plain out waffling.
Now, I need you to read the following sentence at least three times:
Most businesses SUCK at advertising
Yes, read it again. I mean this wholeheartedly. Your competition doesn’t know what the hell they are doing.
Sure, some competitors toyed around with some interesting ideas. But they never followed through.
It’s like going to a job interview. Without even knowing what the job is actually about.
How Do You Solve This?
When the copy is long, Facebook will usually cut it short at around 15 words. The rest will disappear.
But if you make the first 15 words your headline. Something along the lines of “One Simple Trick to Skyrocket Your Sales”
Chances are you'll be more inclined to read that. Than something like “At (Company Name), we pride ourselves in…”
Now you can try to do all this yourself or... you can have us do it with you and for you.
We handle advertising, you handle everything else.
If you want to know how we would do this in your business, get in touch by filling in the “Contact Us” form.