While I was going through the Facebook ads library, I was surprised that business owners still make this infamous mistake.
And honestly, it's not even their fault.
It's so normalised that it truly needs to stop. Once you break out of this mind trap, your business can finally prosper.
So let me tell you how to do so.
The Insidious Trap
We all love to think that people think highly of our brands.
But sometimes… it can get a bit too obsessive.
For 90% of businesses, the goal of an ad should never be this:
Brand Building
Let's face it, most ads you see on Facebook, TikTok and even on TV are immediately forgotten.
The reality is that customers don't really care how good the brand is.
And for some reason… it's the first thing that comes to people's minds whenever ads are mentioned.
But let me tell you how this happened in the first place.
The Root Cause
If you want to learn about business, most will go to university.
You come in. You expect to learn something like “How To Start A Business From The Ground Up”.
But at the end of it, the only thing you know is how to spend a million dollar budget on your brand.
And let's be honest here…
We don't have a MILLION dollar budget to spend on marketing.
If we did then… you probably wouldn’t be reading this right now.
OK… So What Now?
Instead of focusing on building your brand, try to focus on selling when running ads. Brand building should always be seen as a bonus.
The main goal of a business is to sell.
If you were to choose only one measurement to achieve this.
It would undoubtedly be the conversion rate.
However… there are some cases where the first step shouldn’t have the focus to sell.
Rather, it should have the focus on something more discrete.
If you wanna know more about this, read the next article to uncover this hidden strategy.
Talk soon,
Bryson